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手机APP也能“淘”保姆!家政O2O南京落伍了?

来源:bg真人_BG真人官网 作者: 日期:2014/9/3 17:35:15 阅读:3848


bg真人    ZHAO、QINGHAIZAIJIEBIANMENDIANDENGJIMA?RUGUOSHIZAIBEIJINGSHANGHAI,ZHEIZHONGFANGSHIYIJINGOUTLE。JINRI,ZONGBUWEIYUBEIJINGDEYIJIAJIAZHENGFUWUGONGYINGPINGTAIBEIFENGTOU“XIANGZHONG”,XIYINLESHUBAIWANMEIYUANALUNRONGZI。LEGUANZHEYUJI: O2OMOSHIJIANGQIAODONGJIAZHENGYEJIWANYI“DADANGAO”。JIAZHENGO2OZHENYOUNEIMEMEI?YANGZIWANBAOJIZHEJINRIZAINANJINGJIAZHENGSHICHANGJINXINGLEDIAOCHA,BINGYUEQINGZHUANJIADUICIJINXINGPINGXI。

 

名词解释

O2OTONGCHANGZHIOnline To Offline(ZAIXIANLIXIAN/XIANSHANGDAOXIANXIA),ZHIJIANGXIANXIADESHANGWUJIHUIYUHULIANWANGJIEHE,RANGHULIANWANGCHENGWEIXIANXIAJIAOYIDEQIANTAI。DANSHANGSHUHUOZHUZIDEPINGTAIZICHENGQIO2OMOSHIYUCHANGJIANMOSHIXIANGFAN,SHIOffline To Online(XIANXIADAOXIANSHANG)。

A 新闻缘起

    BEIJINGO2OJIAZHENGGONGSIHUOSHUBAIWANMEIYUANFENGTOU

bg真人     2014NIAN8YUE,ZONGBUWEIYUBEIJINGDEYIJIAO2OJIAZHENGFUWUGONGYINGSHANGBEIFENGTOU“XIANGZHONG”,XIYINLESHUBAIWANMEIYUANDEALUNRONGZI。DUIYUCICIZHUZI,YENEIRENSHIPINGJIA: SHIZIBENDUIJIAZHENGFUWUYEO2OCHANGSHIDERENKE。

    GAIGONGYINGSHANGSHIYIGEJIYUJIAZHENGJINGJIRENZHIDEBAOMUZAIXIANYUDINGJIZHIFUPINGTAI,XIAOFEIZHEKEYITONGGUOWANGZHAN、SHOUJIAPP、WEIBO、WEIXINSIZHONGQUDAOZHAODAOBAOMU。JINRI,YANGZIWANBAOJIZHEDIANKAIbgZHENREN,YIGEDUIHUAKUANGJIUTIAORUYANLIAN: “XIAOZHU,HUANYINGFANGWENGUANWANG,JININQINGANLA!NINKEYIMASHANGGENbgZHENRENJINXINGZAIXIANZIXUNE!YUESAO、YUERSAO、LAONIANHULI、XIAOSHIGONG、YIBANJIAWUbgZHENRENTONGTONGBANGNINGAODING!”WANGYESHANGYOUAYIDEZHAOPIAN,DADAOGONGZUOJINGYAN,XIAODAOXINGZUO、SHUXIANG,ZILIAOFEICHANGXIANGXI。

    YONGHUDUIAYISHAIXUANWANCHENGHOU,GAIPINGTAIHUIWEITUOJINGJIRENYUYONGHUYIDUIYIFUWU,GENJUXUQIUPIPEIAYI。JIEZHEYOUXIANSHANGFUWUZHUANXIANGXIANXIA,JINGJIRENANPAIYONGHUDUIAYIMIANSHI,MANYIZHIHOUJIKEQIANYUEFUKUAN。GAIPINGTAIDEZHUYAOSHOURULAIZIYUGUZHUDEFUWUFEI。RUGUZHUXUANZEYIGEGONGZI5000YUAN/YUEDEAYI,NEIMEQIANYUEYINIANJIUXUJIAONA5000YUANFUWUFEI,DIERNIANXUYUEHAIYAOXUJIAOFUWUFEI。FUWUFEIZHONGYOUBUFENYONGJINFENJIJINGJIREN。JINGJIRENDESHOURUYEHUIGENGUZHUDUIQIDEXINYONGPINGJIAGUAGOU。

bg真人     JUGONGKAIJIESHAO,GAIPINGTAIZAIJINGHULIANGDIYONGYOUJIAZHENGJINGJIREN100DUOREN,LEIJIWEISHIDUOWANRENCITIGONGGUOJIAZHENGFUWU,CHAO1/3FUWUDUIXIANGWEIWENTIMINGXING、QIYEJIAJIQIYEGAOJIECENGRENSHI。

    CHULEGAIWANGZHAN,JIZHEHAIFAXIAN,HAIYOUYIXIEZONGBUWEIYUJINGHUDEJIAZHENG、SHENGHUOWANGZHANYECAIQULEISIMOSHI。YONGSHOUJI、SHANGWANGZHANZHAOJIAZHENGYUAN,ZHENGCHENGWEIYIXIANCHENGSHIGUZHUDEXINQUDAO。

B 记者调查

    NANJINGCHUANTONGJIAZHENGDUIWANGTAOBAOMUBUTAI“GANMAO”

    NANJINGNENGBUNENGYONGSHOUJITAOBAOMU?YANGZIWANBAOJIZHEDIAOCHAFAXIAN,NANJINGCHUANTONGJIAZHENGGONGSIDUIJINGJIRENDAILAODEO2OMOSHIYOUXIEMOSHENG。

bg真人     JIZHEZAIMOCHOULUNANJINGSHIFUYOUZHOUWEIZHAODAOYIJIA“JIAZHENGAIBAOBEI”MENDIAN,KANQILAIYUE50SUIDEGEAYISHIZHEIJIADIANDELAOBAN,TAZISHUZAINANJINGYOU31JIALIANSUODIAN,DOUSHIZIJIARENZAIJINGYING。JUGEAYIJIESHAO,TACONGSHIJIAZHENGYUESAOGONGZUO22NIAN,KAIDIANQIJINYEYOU13NIAN。BIEKANMENTOUBUDA,DANYINKAOJINSHIFUYOUYOUHENDUOLAOKEHU,JIASHANGDUONIANDEKOUBEI,SHENGYIHENSHIHONGHUO。DUIYUJIZHETIJIDEO2OJIAZHENGPINGTAI,TASHUOZIJIBUDONGYEBUXIANGXINWANGLUO,YINWEIGANJUETAIXUNIBUZHENSHI。

    ZAIMOCHOULUFUJINYIJIAYUESAOFUWUZHONGXIN,DIANYUANJIESHAO,GAIDIANYEYOUWANGSHANGYUDINGGONGNENG,BUGUOZHISHICHUANTONGJINGYINGMOSHIDEBUCHONG。TAMENDUIYUO2ODEWANGLUOPINGTAIHUOFENGTOUDESHIBUQINGCHU,YEBUTAIGUANZHU。FUZERENCHENAYIJIESHAO,TAMENZHUYAOYIKAOLAOKEHU,ZHOUWEIQITADUOJIAJIAZHENGMENDIANYEDUOYOUZIJIDEGUDINGKEHU。TAMENYIBIJIAOXIGUANZHEIZHONGCHUANTONGJINGYINGMOSHI,ZANSHIMEIXIANGYAOGAIBIAN。

    DUIJINGHULIUXINGDEJIAZHENGO2OMOSHI,NIANQINGCHUANGYEXIANFENGYOUZENMEKAN?CENGHUODAXUESHENGCHUANGYEDASAIYAJUNDE26SUINANHAIZHUYUNYUN,BIYEHOUCHUANGLILENANJING“LAONANHAI”JIAZHENGFUWUYOUXIANGONGSI,ZHUYAOCAIYONGYUANGONGZHIMOSHI,YOUQIYETONGYIGUANLI,TONGYIPEIXUN,GONGZIYOUQIYETONGYIFAFANG。TAXIANGJIZHEJIESHAO,SHANGSHUMOSHITARENWEIHAISHIBUTAIJIEDIQI。

C 专家观点

    QIAODONGJIAZHENGYEJIWANYI“DANGAO”JINXIANLILUN

   ZHONGGUOJIATINGFUWUYEXIEHUIZHUANYEWEIYUANHUIZHURENJINGWEIRENWEI,MUQIANJIAZHENGFUWUYEO2ODEJINZHANHAIMEIYOUXIANGXIANGZHONGNEIMECHENGGONG。


   在经纬看来,O2O模式撬动几万亿家政服务业大蛋糕的说法目前仅限于理论。对家政行业来说,当前更重要的任务是立足于岗位的规范化培训,并提高家政公司的管理水平,增加更多的客户信息量,增加匹配的精准度。“在某个单项家政服务上,有条件的公司可以先行尝试规范化的O2O模式,比如说月子护理。”经纬介绍,一般有4年以上经验的月嫂公司,就能形成规范化的流程和标准,如果能加以规范实施O2O模式,使线上线下缩短时间和距离,让用户能快捷方便预定,会有助于其发展。经纬认为,与其他行业大张旗鼓的O2O相比,家政行业还是存有几个难以突破的特点: 比如家政服务员是“特殊商品”,整体的素质和标准化程度偏低,与雇主的要求很难一次性就匹配成功。“即便是面对面沟通都难达成一致,何况只是通过互联网和影像,或者只是通过经纪人介绍。”此外,相关的法律法规和约束不健全,容易导致家政服务员与雇主私下签约,省却中间服务费的情况出现。

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